Introduction

Hi, it’s Hani & Nopai!

We first met in 2007 through the Female Daily Forum, and by 2011 became business partners. Our shared love for perfumes, beauty, and fashion has kept us creating side by side ever since.

Personal Chemistry was born from our lifelong love for scents. For us, fragrance has never been just about smelling good but it’s about memories, emotions, and the presence of those we love.

We’ve always believed that scent is deeply personal. It can take you back to your childhood, remind you of someone you love, or even inspire you to dream about the future. That’s why, when we decided to build this brand, we knew it had to start from our own stories but still connected to yours.

Personal Chemistry is our way of bottling those moments, so they can live on and, hopefully, become a part of your journey too.




THE BRAND DNA

Every fragrance we create begins with a story, often fragments of our own lives. These are memories and moments we chose to bottle, with the hope that they can also become part of your journey. 
For us, the story always comes first; the perfume follows, never the other way around.

We are committed to creating with integrity. That means using responsibly sourced raw materials and working with uncompromising quality. 
Each detail matters to us, because we want every perfume to feel meaningful, personal, and lasting.

Through Personal Chemistry, our dream is to build an Indonesian perfume brand that is both premium and authentic.
One that connects deeply, from our stories to yours.

 

PERFUMER
Lygia

Gia began her perfumery journey at ISIPCA in 2014 and now works independently while running her own brand. Since 2020, she has been partnering with Hanifa and Novita to create all Personal Chemistry perfumes, translating stories into beautiful scents.